Press releases can create a stir for your business. They can also drive a huge amount of traffic to your launch, and if it's compelling enough, to your website. Another great function of press release is that they can quickly increase the number of inbound links by using the best press release distribution service. The more inbound links you have from reputable sources, the higher you can potentially rank on search engines. Of course, your ranking will also depend on your competition. So, before you create your launch or pay someone to do it for you, be sure to choose keywords that you have a real shot at ranking for.

How to create a press release that will generate traffic:

Your launch must be optimized: In order for your press releases to make you money, you must be optimized. If you've ever optimized an article for search engines, you already know what you're doing. Just add the keywords you are targeting, in the title of press releases and during launch 3-4 times. Put the URL of your website or blog in the version 2 times too.

Send your release to the right place: For your press release to be a success, you must send it to the right place. There are several press release distribution service agencies that are quite good and can be included in Google News. However, if you are looking for a good search engine ranking for your press release and website, then high quality sites are really the Cadillac of online press release sites.

Have something to say: To submit to the best sites you must have a quality version. They will not accept bad releases that are nothing more than glorified sales releases. Your press release should inform and excite the reader. Be sure to connect the product you are selling to something that is happening in the news.

Write it correctly: Spend some time and learn how to create a good version. It will be time well spent and can give good results. Your launch should appear to be written by a professional or at least someone who has a good understanding of how to create one. You should never try to sell your product in your press release. Instead, submit them to your website and make the sale there. Terms like "guaranteed", "buy now" or "best of all" have no place in a press release. Releases written in this way will not be accepted by the best press release websites and if so, will likely disconnect potential buyers.

There is plenty of free information online to help you learn how to write a good press release. You will also find many samples and tips. Study them and become an expert public relations writer. If you do, you never have to worry about outsourcing this duty to someone else.