Social media are interactively digital mediated technologies which facilitate the generation or sharing/ exchange of information, stories, ideas, lifestyle interests, and many other forms of creative expression through virtual networks and communities. The social media trends of today are based on the need of people to connect and share with other individuals. We live in a world where information is instant and often considered as the best source of knowledge.

It can be accessed through mobile phone, the internet, social networking platforms, television, radio and other printed media. The advantage of social media is that it offers the possibility to reach the audience directly. Unlike the TV and radio, which require an advertising budget, the platform allows the audience to become part of the process. This is done through the creation of relationships, which leads to the exchange of information and ultimately, advertising space. The major advantages of the social media include the increase in brand awareness, immediate feedback, and the ability to control the audience, to some extent, by the means of targeted marketing and advertising.

The most popular social media used today include Facebook, Twitter, YouTube, LinkedIn, Foursquare, Pinterest, StumbleUpon, Tumblr, and Etsy. All these platforms allow users to categorize and network with others in similar interests, thereby reaching out to a larger audience for the business. The key challenge that faces these platforms is how to maintain the user experience engaging enough to bring in new audiences, but not annoying or driving away the existing ones. A major advantage of the audience participation on these platforms is that it can be moderated or erased at any time, according to the user's wishes.

LinkedIn is one of the best known social media platforms that helps in establishing professional networks like business groups, professional contacts, and contacts with vendors, co-workers, and customers. LinkedIn has emerged as one of the most popular tools for building professional relationships because of its unique ability to combine an individual's personal and professional lives, in a way that no other networking site can. The platform also provides additional opportunities to connect people through business and professional networks. Apart from linking up with existing network, LinkedIn allows users to create their own networks such as groups of related businesses, organizations, or people.

Social media websites such as Twitter, Facebook, and LinkedIn are great avenues for businesses to advertise their products and services on the internet. However, these platforms have a drawback of being quickly saturated by other ads. For this reason, companies have to use innovative strategies to stand out from the competition. One such strategy is the integration of ecommerce advertising on social networks, which enables businesses to advertise their products directly to their customers through their favorite social networks.

As already discussed, Twitter is a popular micro blogging site that allows users to update their personal status messages. Businesses can use this medium for a variety of purposes including informing users about new products and services, launching promotions, and sharing information about company news and events. Companies can also choose to advertise their product through Facebook and Instagram, two of the most popular social media networks available on Facebook and Instagram. Through these media, businesses can promote their products to a larger audience through Facebook and Instagram, which have more than 300 million users and counting.