Since last year, this Covid-19 pandemic has created a necessity for companies to have their own business website. And for a web design, it needs to be reliable and robust to convert visitors into big sales. 

Whether you own an established business/company or online business along with excellent products and services, you are good to go with a strong brand image. This also indicates that you have a solid marketing strategy better than other businesses. 

But suppose you have a new business and are struggling to establish your brand presence in the market amidst all the competition. In that case, you need to implement good web design techniques and tips to provide a good customer experience. A strong website is a prominent component of your branding and marketing strategy. It has a significant impact on growing your brand as a whole. 

If you have a poor web design, it’s time to invest effort and money to grow your brand. Take a look at the best custom web design company and their methods. You would know what kind of strategies they apply and improve their brand identity in no time. To sustain and function your business smoothly, brand building is essential. 

You cannot create a reputable brand identity with only excellent service and popularity. The customers’ perception of your website design also has a significant impact. You must build a positive brand image and stand out from the rest to get brand success. 

Branding involves three different phases:

1. Brand strategy -  This is the first phase that many companies almost skip. It involves your brand purpose, promises, and how you will offer solutions to your customers. To grow your brand, you must represent those elements correctly for better interpretation.
2. Brand identity - The brand strategy influence how you want to represent your brand to the users. The visuals and experience that your website provides help form a specific brand identity. Hence, you should maintain consistency in your company’s logo, typography, advertising, web design, labeling & branding, web content, etc.
3. Brand Marketing - Marketing the brand through different channels and methods helps improve visibility, awareness, and broader audience reach. You can do brand marketing by following many web design tips like focusing on user experience, social media marketing, paid to advertise, search engine optimization (SEO) & content marketing, etc. A little here and there tweaking of these tactics support the better brand promotion. 

Well, you can find a lot of helpful information and tips & tricks from the internet itself. But, you have to put in the time and effort to successfully utilize that information in the right areas of web design. Look at some of the top Los Angeles web design companies. You can undoubtedly get many valuable insights into branding. Now returning to the main topic, here are a few best web design tactics to build and grow your brand. 

Focus on customer satisfaction or user experience (UX)

A good web design has not much significance if it cannot connect and satisfy the audience. Thus, investing in functional UX/UI design is worth the effort. Users can recognize your brand only if it exceeds their expectations. You can prove your intention and build customer trust with a fully functional and reliable website. Professional web designers are the best choice to get this task done. 

Add relevant web pages (testimonials)

The existence of web pages depends on the requirements and facilities of the business. But it is necessary whether they are relevant and represent your brand. Having unnecessary content will only clutter up the website making it look messy. 

However, an excellent and utterly helpful web design trend is to add a “contact us” and “testimonials/review” website component. The presence of relevant testimonials helps gain the trust of potential customers. 

To eliminate the skepticism of the audience, you should make your testimonials value-based and specifically compelling. Use well-known recognizable names that add up to the credibility of your brand. Make the reviews appear more legitimate by adding a face or logo. Add video testimonials, if possible, to fit the idea of your product into customers’ life. Customers tend to interact better with real-life scenarios. 

Third-party testimonials also help build brand trust and growth. 

Consistency 

Consistent branding and web design applications leave a key imprint on website visitors. Hence, your marketing strategy should include the brand’s integrative features to form a solid brand personality and strengthen audience trust. You can reuse visual content and codes to maintain consistency. 

Wherever you integrate your business, you must maintain a consistent brand logo regarding its design or color to establish a strong brand identity. The consistency in how you portray and promote your brand by various means has a significant influence on social media marketing. Because social media platforms have immense power and public vote to determine the brand’s identity and sustainability. To improve brand awareness, the quality and uniqueness of the brand are to abide by. As it is what differentiates your brand. 

All these approaches are essential to growing your brand and business website as a whole.